Léoville Las Cases Launches Bordeaux's Futures Campaign with a Big Price Drop—Will the Wines Entice Buyers?

The premise of Bordeaux en primeurs is fairly simple: The top wineries of the region sell futures the spring after harvest, while the wines are still aging in barrels. They get cash up front to help them cover production costs. The négociants—as well as the retailers, restaurants and consumers they sell the futures to—get first dibs on the wine, theoretically at a lower price than when it’s bottled and released two years later.There’s five numbers that shatter this