19-09-2024 12:24 via decanter.com.master.public.keystone-prod-eks-euw1.futureplc.engineering

Hello Kitty wine removed from UK market after complaint upheld

Torti Wine launched the Hello Kitty range in 2009, and the wines have been sold at specialist UK retailers for several years.
However, they will now be stripped from shelves following a crackdown from The Portman Group, a regulator funded by the drinks industry.
The watchdog received the following complaint from a shopper: ‘Astonished to see alcohol sold under a children’s toy brand. How can that possibly be legal?’
After mounting an investigation, the Portman Group decided tha
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