Let’s Get Some Hype In the Chat — YouTube Hype Borrows a Twitch Concept

Photo Credit: Kevin Mazur (YouTube)
YouTube is borrowing a page from Twitch’s promotional catalog with its new hype feature. While Twitch hype works only while the creator is live (encouraging active donations), YouTube Hype allows fans to boost the video to virality for small-time content creators.
The new feature was one of several debuted during the Made on YouTube conference, where upcoming product updates are showcased. The feature is intended to help emerging YouTube channels reach m