Design thinking has to keep up with the future of human-machine interactions

As devices, technologies and new UI paradigms emerge and converge, consumers’ reliance on screens as the primary interface will shift, and websites and screen-based interactions will move to a more peripheral function. This will be a challenge to digital-experience providers, who for the past 20 years have been designing around screens. There are still many digital properties to build: websites, mobile apps, VR experiences. But building next-generation digital experiences will be more abo