Why is Elias Samson doing better than Shinsuke Nakamura?

Maybe a controversial argument but it is undeniable that Elias Samson is now getting some genuine heel heat with his concerts and just creepy heel attitude. At the same time, Shinsuke Nakamura hyped everyone up when he debuted on Smackdown and is now competing in the Money in the Bank match. But why doesn’t Nakamura feel special anymore?
Nakamura is an integral part in the Money in the Bank match feud and before this, he won his feud with Dolph Ziggler at Backlash. Meanwhile, Sam