GFW’s Initial Attempts at Trademarking Broken Gimmick Reportedly Refused

According to PWInsider.com, GFW recently attempted to trademark the phrases “Broken Matt”, “Brother Nero”, “Broken Brilliance” and “Vanguard1”. However, all four names were refused by the United States Patent and Trademark Office.
With regards to the “Broken Matt” name, this was likely refused to GFW as Matt Hardy has already applied to trademark “Broken Matt Hardy.” For GFW to get the trademark approved, they would have to