Former WWE Creative Writer Explains How WWE Misses The Boat On ‘Cool’

Photo Credit: Getty ImagesFormer WWE Creative Writer Andrew Goldstein, has published a new column at PWMania.com. Goldstein explains how WWE misses the boat on ‘cool.’ Here is an excerpt from his article:
“Professional wrestling is a lot of things, but “cool” is rarely one of them. I’m not talking about guilty pleasure cool. Or ironically cool. Or niche cool. Wrestling’s sustained popularity for more than a century is buttressed by those kitschy appeals.