Bianca Belair And WWE Hope To ‘Bring In A New Audience’ With Rolling Loud Collaboration

Photo Credit: WWE
WWE, like any wrestling company, is always looking to grow its fanbase, and through its collaboration with Rolling Loud, the company is hoping to bring new eyes to its product.
In an interview with Alfred Konuwa of Forbes, Scott Zanghellini, WWE Senior Vice President, Revenue Strategy and Development, explained that WWE wants to acknowledge the importance of music to its identity through this partnership. He also stated that, to WWE, holding this week’s episode