Water-gate: Fifa’s lucrative World Cup breaks are ruining the spectacle

“This hydration break is powered by Powerade,” roared Fox Sports commentator Ian Darke, as the first game of the World Cup stopped after 24 minutes so players could take on water. The temperature in Mexico City was 23C, constituting a relatively mild day in the Mexican summer. But if we’ve learnt one thing over the past few weeks, it’s that this is not a tournament to miss out on a fast buck.Fox Sports, of course, used the three-minute break to show lucrative advertising.