Fifa will not punish Fox for breaking advertising rules during World Cup opener

Javier Aguirre talks with his Mexico players during a hydration break in last week’s World Cup opener.Photograph: Yuri Cortéz/AFP/Getty ImagesFox will not face any sanction from Fifa for breaking the governing body’s advertising rules during the opening game of the World Cup between Mexico and South Africa last week.The US broadcaster broke Fifa’s strict guidelines for showing commercials during hydration breaks on the first occasion they were in operation by returning t