BBC dominates ITV in World Cup final viewing figures battle

The BBC have claimed victory over ITV in the battle for World Cup final ratings, with an average audience of 13.9 million turning in to watch Spain’s victory over Argentina. The BBC said it recorded a peak of 15.8m viewers across BBC One and iPlayer, giving the broadcaster a 64 per cent share of all TV viewing.In the end, the BBC’s gamble of not sending its studio team to the United States until the semi-finals paid off handsomely, with Gabby Logan presenting the final live from the