'A brand new visual identity for the club'

Newcastle's chief marketing officer Steven Taylor has been speaking to BBC Radio Newcastle about the club's new crest.He explained: "It's been an extensive process. It's an exercise that the club and team has undertaken with enormous, care, passion and love. "With the view to deliver a crest for our team in the future but also delivers for the brief by the fans. "Retaining the heritage of the crest and the components, like the castle, shield and lion was incredibly important to our fans. When we