Report: Pac-12 paid Los Angeles Times, The Players’ Tribune for increased coverage

In an effort to improve its perception, the Pac-12 in 2018 entered into an agreement with the Los Angeles Times designed for the league to give the major metropolitan newspaper $100,000 in advertising in exchange for increased conference coverage.This, according to a report from The Oregonian/OregonLive columnist John Canzano, which was released early Thursday morning.“Literally, in a meeting, our communications people were like, ‘Is there anyone we can pay to write positive stories?