Moab is drowning in tourists, so why does Grand County spend millions a year inviting more? Answer: The state makes it.

At Denver International Airport, an electronic billboard beams a short video to travelers, extolling the wonders of Moab and its redrock environs as a great place to vacation and seek adventure. Utah Transit Authority train cars plying the streets of Salt Lake County are wrapped in the irresistible scenery of Grand County, beckoning riders and passersby to “Discover Moab.”In case someone hasn’t noticed, however, Moab has been discovered in a big way, raising questions about whe