Indigenous filmmaker flexes skills with playful ad project

Phoenix • A spec is a “made-up” commercial that filmmakers use to showcase their talent and potential. That is exactly what Diné filmmaker Christopher Nataanii Cegielski did when he created his New Balance spec called “For Any Run.”The video is a product of the Commercial Directors Diversity Program, an organization that provides guidance, exposure and tools for minority directors who hope to work in the industry.Cegielski, 28, was selected out of more than 30