Commentary: Next Olympics should put focus on fans

It has become a widely accepted tenet of modern economics that markets are flawed and need fixing by experts to engineer desired outcomes. At the Winter Games in Pyeongchang, which just concluded, the International Olympic Committee appeared to take this conviction to extremes, trying to fill stands through highly restricted, targeted and convoluted ticket sales. The process arguably produced more empty seats than the bitter cold, lack of interest, or fear of North Korea did. Organizers of the 2