Woman-Owned Brand Wild Rye Announces New Ski Outerwear Line

A wave of brands making women’s specific gear has come through the ski industry in the last few years. While plenty of popular, big name brands make women’s base layers, outerwear, and accessories, speaking from years of personal experience, it can sometimes be difficult to find gear that fits a range of bodies and doesn’t come in the ‘we didn’t want to make it pink so we made it purple or turquoise’ color-way.
Sun Valley-based brand Wild Rye sought to change