Windham Mountain Club Faces Backflash Following Rebrand; Addresses Community Concerns

On October 2nd, Windham Mountain, New York, announced that it was rebranding as Windham Mountain Club. Alongside the rebrand, the resort also shared news of a $70 million investment (this investment was previously announced in July) in off and on-piste enhancements, plus upcoming improvements to the members-only experience.The rebrand faced swift backlash online. This past week, Windham Mountain Club made several posts on its Instagram page, quickly populated by commenters worried or angry about