Why Dead & Co. Showed Skiing During a Performance at The Sphere

In a way that still doesn't totally make sense, the Grateful Dead's music has infiltrated deep into ski culture over the last few years.
I'm not here to dispute it, there was a long period of time when my ski playlist was regularly a Spotify radio based on the song 'Ripple,' and one of the first concerts I ever saw was The Dead when I was 8. In any case, athletes like Chris Benchetler, production companies like Teton Gravity Research, and brands like K2 have ingrained the band's imagery and