The Story Behind Skiing's Most Eye-Catching Graphics

The following article first appeared in POWDER's Fall 2024 print issue, 'Not Another Gear Guide'. Get a copy shipped directly to your home, or look for it on a newsstand near you.Parallel UniverseLast season, Armada’s flagship ARV lineup stole the show in lift lines and ski shops from coast to coast, all due to a magical collaboration with an Afrofutrist artist passionate about science fiction, space, and vibrant colors designs. There have been plenty of loud topsheet designs in the histor