Telemark Skiing Needs Its Own Media

On April 27th, 2020,in the mellow voice of a novice presenter, Josh Madsen, then emerging as the most influential thought leader and equipment retailer in the isolated world of telemark skiing, took to the digital air in just the 22nd edition of his podcast. There, on a platform that would become integral to the sport, he urged the free-heeling throngs long hoping for modern gear and a wider revival not to pine for larger companies to save their ski turn. Nor did he push for the insular spo