Ski Resort Called "Tone Deaf" For Social Post Advertising Online Lift Ticket Discounts

The ski industry has undergone a major change over the last two decades in regards to how lift tickets are purchased. Resorts prefer to sell season passes and mega-passes (Ikon, Epic, etc.), or sell daily lift tickets online and in advance. This helps to establish revenue, and plan for daily operations based on how many tickets have been sold. A drawback is that daily walk-up lift ticket prices are inflated. Sugarbush Resort, VT is catching some backlash for a recent Instagram post enc