PBR x RMU Just Dropped New Skis, Is This “Peak Ski Culture”?

Powder aims to feature only the best products and services.If you buy something via one of our links, we may earn a commission.Pabst Blue Ribbon Beer and skiing have a long history together, and it's not just the kind of history that happens in divey après mountain town bars, ski movie premieres, or with cans snuck onto chairlifts. Every few years, we'll see the legendary Blue Ribbon show up on the topsheets of a pair of skis proudly sported in a liftline or retired to the wall of a favor