Mammoth Mountain's Mascot Wooly Goes Full 007 To Save Spring Skiing

Ski marketing doesn't need to be dry, thoughtless drivel. It can be fun. Or wacky. Or both. In this promotion from Mammoth Mountain, mascot Wooly searches for the 'Golden Shovel' to save Spring skiing from the 'fun police.' Pretty wacky concept, right? See the video for yourself below.Wooly seems to have taken a few queues from a certain British spy. He's slick, suave, and can jump out of an airplane. Pretty impressive for a supposedly extinct Pleistocene-era mammal if you ask me.After