Lift Ticket Sales Up 4.5% at Vail Resorts Compared to Last Winter

Vail Resorts' lift ticket revenue—and relevant season pass sales—have increased by 4.5% compared to last season, according to a recent news release.The release compares data from this ski season so far—ending on January 5th, 2025—with roughly the same period of the 2023-2024 ski season across a few metrics, like lift ticket revenue, skier visits, and ski school revenue.Of the noted metrics, two saw a decrease. Skier visits and retail/rental revenue were down 0.3% and 5.4%