Leslie Baker-Brown Knows the Secret to Women's Ski Gear

My guard goes up when I enter a ski shop and see rows of pastel-colored parkas. Does the manufacturer expect to lure me with color? Are women supposed to like pastels? Or did a designer actually figure out how to make a jacket with not-too-long sleeves that fits smoothly over my hips, keeps me warm and allows me to stretch and flex as I make my way down the mountain?I recently talked with four women, all industry insiders and experts in designing, testing and selling ski equipment. Several menti