Jeremy Jones Is Collaborating With evo, POW, on New Hotel

The outdoor brand and retailer evo announced a collaboration with Jeremy Jones and his climate-advocacy non-profit Protect Our Winters (commonly shortened to POW). Their collaboration involves the redesigning of a previously-vacant hotel for their new Tahoe City Campus location, scheduled to open in early 2025 during this winter season. A rendering of the evo space.evoUltimately, the goal of this evo campus location is to provide a gathering place for folks to hang