How Canadian Skier Cole Richardson Ended Up on a Times Square Billboard

In snagging a spot on a monolithic Times Square billboard for an Arc’Teryx campaign, Cole Richardson leaped outside freeskiing’s bubble as his likeness made powder turns above the crowded streets of New York City.These kinds of crossovers don’t happen very often, and Richardson was understandably pumped to check a lifelong goal off the list. But he’s also nursing a major knee injury, the result of a second catastrophic crash for the young phenom in just over one year. Pro