Here's What You Need To Know About Next Year's Gore-Tex Products

In many industries, a certain brand name more or less becomes synonymous with a type of product. Think of Kleenex, Band-Aid, Coke, or in the world of technical ski outerwear, Gore-Tex. Since 1976, the brand has been a leader in the textile industry, specializing in waterproof, breathable, and windproof fabrics that use a special membrane to keep liquid water and wind out, but let water vapor evaporate through. It’s what keeps us dry and protected from the elements when we're out having fun