Backcountry.com Rebrands Its In-House Gear Line

Last week at the re-launch of Outdoor Retailer in Minneapolis, Utah-based e-commerce giant Backcountry.com unveiled a new look for the collection of brands under their in-house product line umbrella. It’s now called BGA (Backcountry Gear & Accessories).
Formerly sold under the Backcountry name, BGA now steps into its own identity across apparel, accessories, and hardgoods, and will roll out across all manner of product pages in the coming months. That includes snow outerwear, like