Atomic Skis Drops HUGE New Technical Apparel Line

Last week, I went to one of the strangest event’s I’ve ever attended in my career as a ski writer. Never in a million years did I think I would attend a runway fashion show at Sundance Mountain Resort, complete with a thumping techno soundtrack from a live DJ and flashing neon lights, put on by a brand that’s been making skis and boots since 1955. The experience was a feast for the senses, but of course, the product is what stood out the most. Atomic was there to launch their all-new line