After Decades of Making Skis, LINE Launches Its First Snowboard

LINE is making a…snowboard?This morning, the freeskiing-focused brand rolled out the Lateral, its first snowboard. Billed as a jib-oriented tool for beginner and intermediate riders, the Lateral costs $479.95, is available in three sizes, and features a camo-print top sheet.LINE's logo appearing on the underside of a snowboard is an odd sight, to be sure.Photo: LINEThe question is, of course, why would a brand that’s focused on skiing for several decades bother with making