A Ski Media Renaissance Is Happening on YouTube

When Cody Townsend announced the end of The Fifty Project this winter, one thing, among others, was evident: a new mode of professional skiing had been established.Townsend's channel got big on YouTube throughout The Fifty, garnering millions of views between 2019 and 2024. He isn't alone in this arena. While few professional skiers have reached Townsend's heights, it's safe to assume they're trying. The current ski YouTube landscape is dominated by Townsend, Norwegian professional skier Nikolai