Understanding the new way TV ratings are measured ... including NASCAR

Motorsport photoTo analyze NASCAR television ratings right now requires a little bit of arithmetic and critical thinking in equal parts.Television ratings have become a bit of a divisive subject in NASCAR circles right now due to the advent of a new way that Nielsen Media Research captures audience shares. The new metric is called Big Data + Panel.What does this even mean?For a vast majority of this century, Nielsen measured television audiences based on a version of one tool, and that is people