Prime Video’s NASCAR viewership rises 6% in second season

Credit: AmazonThe second year of the short NASCAR on Prime Video series is over, and the Amazon-owned streamer is reporting strong viewership.Amazon revealed that its five-race NASCAR schedule averaged 2.29 million viewers in 2026, up 6% from last year. Amazon also reported a median age of 57.7 for its viewers, the youngest among NASCAR broadcasters.Notably, unlike most ratings comparisons these days, the viewership comparison is apples-to-apples. Prime Video was one of the few networks to repor