Why a fight card on New Year’s Eve day in New York? WSOF execs explain

World Series of Fighting executives can recite by heart the multiple layers of questions which have filtered in ever since they decided to book a show on New Year’s Eve day in New York City.
Why go to New York City, just blocks away from Times Square, hours before New Year’s Eve?
Why undertake the costs involved in renting out a venue like The Theater at Madison Square Garden?
Why hold a show just hours after the loaded up UFC 207 in Las Vegas, which features the return of Ronda Rous