What the UFC pay-per-view turnaround does and doesn't mean for popularity overall

Thanks to Ronda Rousey, Conor McGregor, and fewer key injuries, the UFC's pay-per-view business is up almost 65 percent from last year. But having more people buy pay-per-views hasn't affected the average UFC television event as much as you may think. One year ago, the UFC's numbers indicated that the company wasn't in trouble, as it was still profitable on the cushion of all its worldwide television deals, but it appeared that things were on the decline.
Just looking at the pay-per-view turnaro