UFC's potential on pay-per-view has never looked brighter, but nothing is a lock

Due to the monster numbers of the two Conor McGregor vs. Nate Diaz fights, the UFC is on the verge of record-setting annual pay-per-view revenues.UFC has sold an estimated 6.35 million buys on nine shows so far this year. With four shows remaining, as long as the company gets one fight between now and the end of the year with Conor McGregor, Ronda Rousey or Georges St-Pierre, it's a lock that this year's total will easily top the estimated 7.2 million buys in 2016. Last year, due to highest pric