UFC’s 2017 declines in viewership across the board points to value of megastars

When looking at the UFC’s popularity in 2017, it becomes clear that having stars at their drawing power peak obviously makes a big difference when it comes to pay-per-view nights. But having those big stars fight regularly looks to carry over to the regular weekly audience as well.
The other lesson for the year is that if the biggest star is all over the place, but not in your world, he’s not nearly so effective in raising the profile of the sport.
The biggest story of 2017 was Cono