UFC vs. Bellator head-to-head battle leaves both with low ratings numbers

While UFC had more viewers than Bellator for its main show, 501,000 to 439,000, it was the least-watched UFC live fight show ever on FS1 and Bellator barely beat its all-time low mark. A UFC vs. Bellator head-to-head battle on Friday night turned out poorly for both sides.
Both companies headlined with a women's championship fight, and the moral of the story, especially from the UFC side, is that putting names that people don't see as championship fighters and slapping a title match label to it