UFC on FOX 30 does perplexing lowest rating in series history

The final numbers for Saturday’s show averaged 1,678,000 viewers, even with a strong card and limited sports competition. It is official: Saturday night’s 29th installment of UFC on FOX, headlined by Dustin Poirier’s second-round win over Eddie Alvarez, was the lowest-rated event in the seven-year history of the series, averaging a 1.04 rating and 1,678,000 viewers.
The number is perplexing on a number of levels. While July is harder to draw television viewers on Saturday nigh