UFC on FOX 22 will teach a valuable marketing lesson

There are a lot of theories about what is more important in getting people to care about fights: looks or ability. We might get a clear answer Saturday. Saturday night's UFC on FOX show, more than any television show of the year, is going to teach an important lesson about UFC viewership.
Simply put: Are looks more important than great fighting skill?
This is not meant to cast aspersions — well, not too many — on the fighting ability of Paige VanZant, Michelle Waterson, or for that m