UFC Names Parimatch as Official Betting and Wagering Partner in EMEA

Las Vegas — UFC®, the world’s premier mixed martial arts organization, and international betting company Parimatch today announced a new, multi-year partnership that establishes Parimatch as the “Official Betting and Wagering Partner of UFC” across the entire EMEA (Europe, Middle East and Africa) region, excluding the United Kingdom and Ireland. 

The new international collaboration also makes history as Parimatch will serve as UFC’s first-ever marke