UFC had biggest pay-per-view year in 2016

There were several lessons to be learned about business in what ended up being the most successful year in the history of the UFC.
Among the key lessons is that as time goes on, pay-per-view has become a feast-or-famine business, and that it's almost all about marquee stars. Another is that to the public, it's all about star power, which has something, but not a lot, to do with skill.
The UFC's key revenue stream remains pay-per-view, and in 2016, the UFC led MMA to become the first sport to eve