UFC 217 co-main event breakdown: Cody Garbrandt vs. T.J. Dillashaw

It’s no secret that the UFC is suffering from a dearth of superstars, fighters who can move pay-per-view units by their mere presence. When WME-IMG completed its purchase of the UFC, that’s a problem they likely never saw coming. And even if they did, they probably assumed they would be able to apply the same techniques they use in Hollywood to help cultivate new ones. But MMA doesn’t work the same way. Fighters have to have a certain charisma, an innate ability to connect with