Reebok executive Michael Lunardelli responds to Brendan Schaub’s 'misplaced' criticism

The five months since Reebok's uniform deal with the UFC began in earnest have been rocky, to say the least. The apparel company drew criticism for a shaky rollout that featured several misspelled fight kits, and that criticism has extended into controversies over the firing of legendary cutman Jacob "Stitch" Duran, an ill-advised UFC Ireland shirt, and a broader conversation about the Reebok fighter payout system, which has effectively nuked the UFC sponsorship landscape.
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