How the UFC’s deal with ESPN changes the company’s business

The deal announced last week between the UFC and ESPN is a landmark deal when it comes to changing the economics of the company.
There are a number of key factors to the story.
The first is that the deal, worth reportedly $150 million per year for 15 live events, largely establishes the U.S. market value of a UFC live event at $10 million.
The amazing thing about the price is that ESPN is paying that kind of money and not even putting the shows on television, where they would reach the largest