Fightweets: Has Conor McGregor damaged his brand?

When the previous edition of Fightweets went live, Nate Diaz vs. Conor McGregor was the main event of UFC 200.
A few days later, all hell broke loose, and now McGregor's on the sidelines, while Daniel Cormier vs. Jon Jones is the new headliner for the July 9 show in Las Vegas.
Time, then, for a look at those developments and a whole lot more.
Conor and the UFC
@Fitdudeyeah: If u had 2 guess, was Conor's tweet about him being back on 200 a pure negotiating move or was there any truth?
I've gotten