Conor McGregor stars in new Beats by Dre ad

Conor McGregor’s mainstream reach keeps expanding.
The UFC lightweight champion, who meets Floyd Mayweather Jr. on Saturday night in a boxing ring in Las Vegas, stars in a new ad released by the Beats by Dre headphones brand.
The longform ad, set in Dublin, also features the song “Juicy” by The Notorious B.I.G., from whom McGregor took the nickname “The Notorious.”
You can see the full video below.