Jaden Hardy Hits the Books During Whataburger Reading Challenge

The Mavs and Whataburger teamed up for another season to encourage North Texas youth to rise to the challenge and read for 20 minutes every day.
The 2025 program officially launched on January 15 for students grades K-12 to log their daily reading and earn prizes from the Mavs and Whataburger along the way.
As part of the Reading Challenge, the Mavericks have visited schools and libraries across the Metroplex, hosting Reading Timeouts with special guests like the Mavs ManiAACs, D-Town Crew, and